We make things for the home. Then we build what it takes to sell them well.
Cool Brands is a consumer group based in Singapore. Our brands sit in homes and on shelves; our software sits behind the counter, running the orders, stock and conversations.
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consumer brands: Pristine Aroma and Kapsä
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software products: Lealo, Shelfjet and Ottsy
2019
Pristine launches its first scent collection
SG
Headquartered at Techplace 1, Ang Mo Kio
One group, two halves.
The brands tell us what sellers actually need. The software lets a small team run those brands across many channels.
Consumer brands
Pristine Aroma and Kapsä
Home fragrance inspired by five-star hotels, and perfume-inspired laundry care — with scents shared across both.
SoftwareLealo, Shelfjet and Ottsy
A customer inbox, an order and warehouse system, and a virtual office. Each one built for our own operation first.
A few things we hold to.
Test it, then make it.
Pristine scents go through a market survey before launch. We would rather ask than guess.
Everyday, not occasional.
Products priced and designed to be used daily — a diffuser on the shelf, a pod in every wash.
Be customer zero.
Every tool we offer runs our own brands first, so the rough edges are ours to find before they are yours.
Less plastic, less waste.
Kapsä is built around eliminating single-use plastics; Pristine works towards greater sustainability every year.
From Orchard Road to Amazon.
Our own online stores in Singapore, Malaysia and the United States, plus marketplaces, department stores, supermarkets and Changi Airport.
- Singapore
- Malaysia
- United States
Cool Brands Pte. Ltd.
4008 Ang Mo Kio Avenue 10#02-16, Techplace 1
Singapore 569625